We Address the Important Issues
Location Kit (pdf) incl. venue maps and all schedules
Matchmaking for Publishers
To arrange for a Networking Meeting or to book a Presentation or Reception at WOMEX, send an email to firstname.lastname@example.org.
|Seminars, mentoring, training, information - keep up with changes, trends and innovations. Colleagues and special guests offer can't-miss sessions that help delegates navigate the uncharted waters of the music industry. |
In consultation with the WOMEX Jury we select informative, educational, even controversial speakers to present their topics.
Photo by Eric van Nieuwland
WOMEX Conference Sessions
WOMEX 10 Daytime Schedule: online / download
Are you WOMEXperienced?
Each year the programme is designed to serve the industry's ongoing need for education, exchange and inspiration. From professional to sensual, intellectual to emotional, from "how-to?" to "why?", we will be taking the value of the "experience" this year to guide you through the Conferences at WOMEX 10.
As you would expect, not all sessions fit any one box or file but saunter between the Live, Recorded and Digital Experience extending out to the "Vision Beyond".
New at this year's Conference is the Discovery Room, a platform for 10-minute presentations of recent projects from our worldwide community. You will find the session under "Vision Beyond".
And, of course, we are offering our special WOMEX sessions again, one for new delegates, one presenting this year's winner of the WOMEX Award for Artists and the WOMEX Press Conference.
Here is the taster of what is to come:
Thursday 12:00 – 12:45
WOMEX Orientation for New Delegates: The WOMEX-user´s guide...
A special session for new delegates to better equip you to take advantage of all the opportunities present at WOMEX. You’ll hear from the Director of Production and the Director of Media & Communications on how to use the Trade Fair, how to take advantage of the Conference; how media colleagues can meet, greet and get information on the event, artists and delegates who appear. Plus we’ll give tips on applying for Conferences and Showcases – WOMEX Jury member Peter Hvalkof will be there to share his programming experience. If you’re new to WOMEX you can’t afford to miss this!
Saturday 15:00 – 15:45
Meet the Winner of the WOMEX 10 Award for Artists: Danyèl Waro
The WOMEX 10 Award for Artists honours Danyèl Waro, the uncompromising maloya hero from Réunion Island. Philippe Conrath, whose Cobalt label has released Danyèl Waro’s music for the past 10 years, notes “If Danyèl Waro always wanted to remain free and to lead his career to his own rhythm – a rhythm embedded in the earth, in the good son of a farmer who knew the work of the felds from a tender age – he has nevertheless, in the course of these last 15 years, played at the biggest European festivals.” WOMEX is delighted to present the WOMEX 10 Award for Artists to this special musician, singer, activist and poet who has fought, for decades, to revive a musical treasure from the Indian Ocean and who has popularised its pearls on an international level. We feel honoured that Danyèl Waro has accepted this Award.
Saturday 16:00 – 16:30
Press Conference: WOMEX 10 - Review and Preview
Open to all WOMEX delegates. With:
Final facts and fgures, news on 2011, and time for questions and answers with the principal WOMEX production team.
- Ben Mandelson (UK), WOMEX Founding Director
- Anna Pötzsch (Germany), WOMEX Director of Media & Communications
- Anders Laursen (Denmark), Chairman World Music Fair Copenhagen
Saturdas 16:00 – 17:00
Discovery Room: What´s Bubbling in the Community?
Connecting the Sounds of the World
Michela Magas (UK), Stromatolite Design Lab, in conjunction with Goldsmiths Digital Studios, University of London, UK
Dynamic audio-visual interface which provides an intuitive gateway for exploring and connecting the music of the world. www.mhashup.com
Euro World Book, the World Music European Directory
François Bensignor (France), IRMA/CIMT
Collecting and selecting world music contacts from all over Europe. www.irma.asso.fr
Smashed Hits 2.0: Index on Censorship Music Issue
Jo Glanville (UK), Index on Censorship
A presentation of Index on Censorship’s special issue on music, censorship and free expression, produced in association with Freemuse. www.indexoncensorship.org
Music in Europeana.eu
Johannes Theurer (Germany), Rundfunk Berlin-Brandenburg
The prestigious EU cultural portal provides free links to European owned music, videos, pictures and downloads. www.europeana.eu
THE LIVE EXPERIENCE:
Friday 12:00 – 12:45
The Tsapiky Music of Toliara (South-West Madagascar): Ancestors, cassettes and barefoot balls on the beaten earth
Tsapiky is a musical genre practised in various ways across cities, rural communities and villages in the region of Toliara in the South-West of Madagascar. Tsapiky, as a modern type of music, was born in the ‘70s. It is a result of a mix between modern South African music popularised through single releases on the radio and local music from the region of Toliara. By mobilising and renewing sources from diferent cultural traditions it plays a key role in developing a sense of regional identity. It is used both in ritual contexts and for commercial performances. Tsapiky demonstrates an original interplay between city and country. In the new context of globalisation, Tsapiky contributes to the establishment of a series of relatively autonomous social links and constructs rich and complex meanings as a product of the unique articulation it creates between the past, present and the future.
- Julien Mallet (France), Institute of Research for Development in France & French Ethnomusicology Society
Friday 15:00 – 15:45
New! Oceanic Beats: The musical and cultural revolution from Oceania, the Pacific, New Zealand and Beyond
The Oceanic region is a vast territory, which has yet to make its way to the performing stages and venues of Europe. The purpose of this session is to highlight New Zealand and the Pacific region as one of the world‘s last undiscovered musical treasures and to present an overview of contemporary trends and the cultural roots of the area: What makes New Zealand and the Pacific Islands unique in the world? How has the Aotearoa New Zealand music evolved over the last 25 years – including the expansion of Maori and Pasifika music? How does the regional traditional culture influence and permeate New Zealand music? What are the key cultural and music events to know about in the region?
Saturday 15:00 – 15:45
Presenting World Music in China: Realities and practicalities
This talk looks at the common worries and fears of musicians, managers and agents when thinking about setting up a tour in China. Starting with entering the country, what happens when your band walk through immigration with musical instruments in their hands and tourist visas in their passports, is this a problem? Then when going to perform, what happens if there is no performance license from the Culture Bureau? What happens if problems do arise? Can you rely on the contract you signed with the promoter that was written in English language? If problems arise which were foreseeable, why didn’t your promoter deal with these issues in good time? We look at the culture of working in China, which needs a ‘hands on’ approach, and the different foreign/Chinese way of thinking about what it means to be efficient. Finally, going home – how to get money out of China, and how to make sure you can come back again to the People’s Republic.
Saturday 12:00 – 13:00
Touring World Music Bands in the Nordic Countries: Only a dream?
We will focus on the possibilities and obstacles you are facing when you try to make tours for Nordic and international world music bands in the Nordic countries. Lars Farago is moderator for three panellists: a musician, a venue booker, and a major festival booker. Hasse Walli is a Finnish guitarist who has made Senegal his second home, but faces visa problems when he brings Senegalese musicians to Finland, in spite of having organised 25 paid concerts for them. Eva Omagbemi from Mix Musik in Malmö will give us the Swedish perspective on the preconditions for and possibilities of touring an international band. Peter Hvalkof, booker at Roskilde Festival, will reveal how festivals can share bands, festival versus venue concerts, and the marketing of concerts.
Friday 16:00 – 17:00
Barriers of Entry, Artists and Visas : Mobility of artists and cultural professionals
Artists and audiences sharing their music and culture across national boundaries, that’s what we are all about! But to bring their music to audiences in other countries, artists often must grapple with that country’s visa regulations. As music industry professionals we must navigate the complex and sometimes frustrating laws that govern artists’ international mobility. From the routine processes of obtaining work authorisations, to the extraordinary problems faced by artists coming from or going to countries that limit travel, this panel will explore the legal challenges of international touring, and discuss the best practices for meeting those challenges legally, efciently, and economically.
Friday 16:15 – 17:15
English Folk Music’s Grand Resurgence: The current contemporary unearthing of a nation’s roots culture The last few years have witnessed many celebrated moments of our folk culture’s emancipation. However Texas’ 2010 SXSW festival folk showcase was certainly a coming of age for many current creative visions now reaching into contemporary music’s landscape further than ever before. But a revival that sees mainstream media and performers using the term folk almost recklessly, from where has this pool of appreciation from singers, performers, dancers, visual artists and audiences appeared? Is this genre the preserve of a native English community or is the expanse of “outsiders” taking up the mantle actually upholding an already richly infuenced tradition and challenging what it means today to be British. Not seeking to ask just why such a revival has occurred but more where and how the groups, clubs, and wider communities fuelling this renewed enthusiasm exist. Is this solely a grass roots movement or are there organisational and industrial infuences at play?
THE RECORDED EXPERIENCE:
Thursday 15:00 – 15:45
The Secret of Sub-Publishing: Your way to making money in globalised markets
How to increase income from international publishing? Could this be a business model for your own company? A band is touring, a song is played on the radio, a track is on a compilation abroad, away from your home territory; how can you make sure that you will receive all the mechanical and performance income due from this usage? If an author or a publisher is internationally active in one or more countries besides his or her home land, they will face the challenge of how to control and receive royalties in good time and in extenso. When you are a publisher with a solid structure and a good relationship with the collecting society in your own country, you are able to ofer a certain service to your foreign partners. We will introduce you to the legal basis in this respect, talk about ways in which to fnd a partner and provide useful advice to organisations seeking such a partnership.
See also Matchmaking for Publishers.
Friday 15:00 – 15:45
Session cancelled! World Music in Film and Television: Composing, music licensing and sync of world music in the media
This session outlines new markets and the application of world music in the media. It covers the licensing and synchronisation of world music in film and TV including how the process works, placing world music in films, TV and commercials, the relationship between artists and media clients and revenue flow back to artists. We will also look at the library/production music industry as a new market for artists and composing a world music influenced film score illustrated by case studies. Also covered will be the adaptation of world music and Western influences for a global TV audience, and the fusion of technology and working with ethnic musicians. Finally, we will look at how to survive as a media composer through versatility, diversity, flexibility, being prolific, discipline, life-long learning, and being technology savvy.
Friday 11:00 – 11:45
Bullshitting on Copyright in the Next 25 Years: Speculation and discussion about where it is all going
Copyright in music is in a crisis due to the impact of the digital revolution which means that the right to copy (copyright) can no longer be efectively controlled. At the same time, the collection societies in Europe have been thrown into chaos by the EU, and in the developing world the whole idea of intellectual property is being questioned along with its applications. But copyright is the backbone of the recorded music industry whose products in turn provide the essential calling cards for musicians beyond their local communities. Recordings have also been the route through which people have directly or indirectly secured their investment of time and money in music. So what now for our crusty old industry? One thing is for sure: The major labels do not have a sensible solution to this conundrum for the rest of us. This session will take an interactive approach and focus on strong audience engagement.
Thursday 16:00 – 16:45
From Idea to Distribution: Tips and tricks on the production and distribution of audio-visual formats and effective promotion using Web 2.0 The IMZ International Music + Media Centre is the global network for all those involved in any aspect of music and dance in the audio-visual media. This conference, jointly organised by the IMZ and WOMEX, concentrates on state of the art ways of producing and distributing audio- visual formats in the feld of (world) music, and addresses questions such as what it takes to realise a flm project, the existing obstacles flmmakers may encounter, and how to best promote the fnal product. Furthermore, the session provides an update on how Web 2.0 can be used to promote music as well as music flms or videos. The conference will appeal to flmmakers as well as those who have not yet gathered any experience in producing and distributing audio-visual content.
THE DIGITAL EXPERIENCE:
Friday 12:00 – 12:45
Digital Africa: Empowering artists and producers
Music coming out of Africa has long been underserved by traditional music distribution. Lacking the right infrastructure, it has been difcult for artists to get their music to potential fans overseas and other countries in Africa. The increasing Internet and mobile phone penetration is transforming the musical landscape in Africa. It is improving access, unravelling new sounds and giving us the opportunity to generate income for artists and producers in Africa. Pim Betist from Africa Unsigned invited Yoel Kenan from Africori and Erik Gilbert from IODA for a panel discussion. They strongly believe in the potential of the African music market. Each of them use a diferent approach to opening up the market for artists and producers. Their open and interactive discussion will give the audience a clear idea of what it will take from an African artist and producer perspective to create the right formula for maximum exposure and income.
Saturday 12:00 – 13:00
Dos, Don'ts and Truths of Digital Distribution and Social Media: Ten digital services that a label/manager should know and use
There isn’t one business model that will save our industry. There isn’t one type of customer or music fan. There isn’t one online and social media strategy that everyone should deploy. And despite digital and social networks ofering a wide array of diferent alternatives and possibilities, this certainly isn’t about digital versus physical. We live in a much more complex time and we need to stop thinking about business in a linear fashion. This will be a practical discussion with highly experienced professionals on how to get the most out of all the current alternatives empowered by digital, based on real case studies. The tricks that will help us to release and promote and sell music in today’s world.
THE VISION BEYOND:
Thursday 15:00 – 15:45
Cultural Economy as International Development: Looking for potential and obstacles
What is the potential and what are the difculties concerning the cultural and creative economy for developing countries? Our aim is to go beyond mere symptomatic cases and issues, through an attempt to articulate a more general account of both potential and problems. Julian Noursi from Jordan and Gordana Ristic from Serbia will provide insights from their professional experience in their respective countries. Firstly, we will look at the potential of the sector. Secondly, we will focus on difculties that occur when working on cultural and creative projects in developing countries. Finally, we will attempt to link potential and difculties, in order to come up with a clear agenda apt for policy implication. In this part, active participation of session attendees is strongly encouraged. These recommendations can serve as a basis for publication, that would ideally be circulated through the WOMEX network and beyond.
Friday 11:00 – 11:45
Women of the World: Rising to the top in a male dominated industry
The panel will feature a range of successful women in the world music industry from a variety of perspectives: artists, booking, media, festival organising, promotions and management hailing from Nigeria to Brazil. In an industry dominated by men, how can women distinguish themselves in the industry, and work together with their male counterparts? It is vital to the WOMEX community to support women within the industry, and develop networking opportunities and acknowledge an underdeveloped, yet equally important, population of delegates. Female and male delegates alike are invited to participate and brainstorm ideas for fostering a female community within the industry, whether it be booking more female acts or working on female business partnerships. This panel will play an important role in encouraging female leaders of tomorrow to pursue their passions within international music.
Friday 15:00 – 16:00
Get Your Music Ready for Coops with Brands and Media Companies: How to create beneficial partnerships for music and artists with media and consumer brands
Creative cooperations can help promoting and selling your music to new audiences while generating additional income and publicity on top of traditional marketing strategies. This session will highlight important processes for partnershipping with consumer brands and media companies. What are brands looking for, what creative initiatives have stood out in the last few years, how do you approach this whole area as an artist, manager or label into areas of cooperation that might include TV shows, movies, games, books and comics and many more. The session will place emphasis on ofering practical advice by co-panellists Michele Flannery from YouTube, Martin Morales from M Central, Martin Agosti from Brand Booking and Frank Klafs from Piranha Musik & IT.
Saturday 11:00 – 11:45
Neighbourhood Watch: The view from across the tracks
The music press is full of executives talking about the big idea of the moment. That’s great for the big boys, but without many star names or serious media interest, these strategies might be plain wrong for smaller sectors like world music. So what ideas can the world music community learn from our neighbours in folk, jazz, classical music, spoken word? Now that investment is harder to come by for everyone, what do artists and promoters in other niche genres do to develop and sustain themselves and their careers?
Saturday 15:00 – 15:45
The Perfect Storm - The Indian Music Industry in 2010: The myth of a billion music consumers and the state of the music industry in India
India is one of the world’s largest and eccentric markets: 22% of the population live under 1 US dollar a day, but India has sustained a growth in its GDP for the past 13 years of at least 6%. The median age is 25 and by 2013, there will be over 1.15 billion mobile phone subscribers. With a rapidly growing middle class who possesses a strong appetite for non-Indian culture, the opportunities for non-Indian artists and companies are seemingly limitless. This panel will provide an overview of the culture and economics of the music industry in India. It will further outline the opportunities and challenges for non-Indian artists wanting to expand into India, while summarising the latest developments in a market that is attempting to rewrite its music business model.
Saturday 11:00 – 11:45
Welcome to WOMEX 2020: Looking back at 10 years of world music Remember when musicians still performed in person on wooden platforms? That was so 2010! And, to think, we had to carry our smart phones in our pockets (fabric holders on pants). That was before Google passed the frst international law requiring world citizens to install music streaming in their gBrains®. And it was only a couple of years ago when wax cylinder hold outs in caves launched an armed rebellion (led by WOMEX’s own Ben Mandelson) against iPlatunes (iTunes militia). At least now High Society has banned unprotected MP30s. We will also take a moment of silence to remember all who died of musically transmitted diseases. And we will celebrate the new fnancial tools like mortgage-backed album releases and government bail-out tours. Bring your memories of the past decade 2010-2020 and your brainstorms for 2020 and beyond!
Many thanks go out to our two conference Jury members, Ariane Guaita and Juan Paz, who collaborated on the Conference programme this year.
Updated 13 October 2010.
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